Do you know you can promote sales of businesses and companies, working from home?.

The internet has expanded greatly, according to recent research, there were 4.66 billion active internet users worldwide which is about 59.5% of the world population as of January 2021. This in turn calls for the need for digital marketers.

 By 2021, Digital Marketing is set to increase to a total of $118 billion. The continuous growth in digitalisation is a clear indication that the demand for Digital Marketers will only continue to grow higher. Meaning that starting a career in digital marketing would be a great choice for you.

... We will further look into; What Digital Marketing is, and the 7 reasons why learning Digital Marketing would be a great choice for you.

What is Digital Marketing?

Digital Marketing is a form of advertising that is delivered through digital channels such as search engines, websites, emails,  social media, and mobile applications.

Digital marketing makes it easier for you as well as your business to gain more traffic and customer loyalty.

Digital Marketing aims to create awareness of the product and the services you render as well as convince people to buy.

All the online ads you see, the content you read, and the images you see online are in one way or another related to the work of a digital marketer.

7 Reasons Why You Should Learn Digital Marketing Before the End of 2022

There are a lot of reasons why you should learn digital marketing. Here are my top 7 reasons why learning digital marketing would be a great choice for you.

1. Lots of Career Opportunities

Digital Marketing is a broad field with lots of opportunities for those who master it to explore. 

You may be thinking just like me when I started, “ how do I get into digital marketing when I’m not a technical person?”.

The interesting thing about digital marketing is, that whether you’re a creative person or a technical one, you’ll find something for yourself.

Here is the list of a few career opportunities you can pursue from learning Digital Marketing

Search Engine Optimization (SEO)

Search engine like google receives approximately 63,000 searches per second every day. People are constantly searching for answers on this platform. With SEO, you can make sure that when people search for products or services related to your business in Google, Bing, and other search engines they will find you.

The better visibility your pages have in search results, the more likely you are to get attention and attract prospective and existing customers to your business. This is why a lot of businesses are focusing on SEO.

Our SEO success factors are dependent on the loading speed of the website, keyword optimization, and so on.

Being an SEO manager will imply that you take your time to study your site performance in SEO. If the performance is bad then you will have to identify the reasons why your site is performing poorly and fix it immediately.

Content Marketing

Content marketing is a marketing strategy that focuses on creating and distributing valuable and relevant content for your audience.

A good content marketing strategy can attract and retain a clearly defined audience as well as drive profitable customer action.

All the content you see online, ranging from blog articles to YouTube videos, is a result of content marketing. 

Businesses use high-quality content to help their prospects solve their problems.

Social Media Marketing

Social media marketing involves the use of social media platforms and networks to promote a company’s products and services

Of recent, social media has become a great asset in the hands of digital marketers. 

For example, social media platforms like Facebook currently have 2.8 billion monthly users. Other social media platforms have millions of users all around the world.  

These platforms make it easier for businesses to go where their audiences are. 

They have the privilege to communicate with their prospects directly and create thriving followings for their brand.

Email Marketing

Email marketing is an effective digital marketing strategy that involves sending emails to prospects and customers. Companies create email newsletters for turning prospects into loyal customers.

Being a digital marketer involves creating strategies that would help increase the number of newsletter signups, create compelling content for the newsletters and convert the subscribers into customers.

2. High Demand for Digital Marketers

There is a high demand for marketers, especially in the digital realm.

About 381,000 marketing job openings were posted in the last year on LinkedIn.  And in the past six months alone, the site witnessed a 63% increase in marketing jobs.

There is a gap between the supply and demand of digital marketing professionals. The demand was about 59% but the supply was only 19%. 

This implies that companies are in great need of digital marketers and learning this skill would mean diving into a lot of opportunities

3. Easy to Start a Career in Digital Marketing

Unlike a lot of careers in other industries where you need to get a degree before starting, for example, you need an engineering degree to become an engineer.

To become a digital marketer you will only need to practice the essential online marketing techniques, create a portfolio, and you’ll be good to go. 

I started my career in digital marketing without a marketing degree. All I did was take a Google course on the fundamentals of digital marketing where I learned the basics of the field for free. 

I started practicing content marketing with my small business page then I updated my profile and Boom… my content creation career began. 

So if you intend to start a new career, I’ll recommend Digital marketing.

4. You Can Work Remotely

If you are just like me that don’t like the idea of an 8 am - 5 pm job then digital marketing would be a great place to start. 

Digital marketing jobs can be done with a laptop from where ever you are and rarely do you need to be in person. 

With this, you have control over your time, you may decide to do your task very early in the morning to do something else at noon. The focus here is to get the job done. 

5. High Growth Prospect

With the 4.66 billion active internet users worldwide Digital marketing skills will keep seeing an increase in demand now and shortly. The digital economy is growing faster than any offline economy you can think of.

There are a lot of reasons why digital marketing skills will rise in demand.

A lot of businesses know how beneficial the internet and digital platforms are. 

Digital marketing lets them reach a wider audience, scale their business further, and generate more revenue.

Digital marketing experts are faced with the responsibility of setting up businesses' online presence, developing content strategies, running ad campaigns, and so on.

Without trained digital marketing professionals businesses would not be able to achieve all of these things listed. 

That is why the demand for this skill will continue to grow.

6. You Can Start Your Own Business

Digital Marketing skill gives you knowledge of great online tools that can help you start a website, create products and market them to your targeted audience

Since digital marketing skill helps you understand how businesses are been run, from production to marketing then it becomes easier to start and run your business. 

A lot of great digital marketers started their businesses from scratch and today they’ve succeeded and that’s because of the experience they’ve had running other people's businesses.

So if you have a dream of starting your own business in the future, then learning digital marketing would be a great place to start. 

7. Better Pay

Tired of being paid less? Then learn digital marketing.

Just as we mentioned earlier, the demand for digital marketers is higher than the supply. Organizations are striving hard to meet their customers online. 

This shows how valuable digital marketers are in this digital age. A lot of organizations are ready to do and pay whatever it takes to be able to reach their customers and make more sales.

Conclusion

Digital marketing has a wider and more dynamic career opportunity, you can be hired as a digital marketer for the role of SEO manager, content manager, social media manager, and a lot more. These are among the hottest job roles in the world right now.

If you are curious to get into the world of digital marketing, Sign up now

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