Today a lot of companies across several industries have digitised their operation and processes. This is changing the nature of work that needs to be done

Do you know that 90% of jobs today require some form of digital skills? So, for you to be employable as a job seeker, it’s important to develop digital skills that would help you stand out.

As of December 2019, there are over 4 billion users on the internet and this number will continue to grow. This is the right time to develop your skills in the digital world.

This post will look at what is digital skill? And the 7 digital skills that can make you employable. 

What is digital skill?

Digital skill is the ability to use electronic devices with communication applications and networks to be able to manage and access information more effectively.

1. Digital Psychology

This means the ability to connect with people. Digital marketing involves knowing the people you are offering a product or skill to.

Today, people do not just purchase things after one click, there are a lot of choices out there, they scroll from one social media page to the other and also different websites. 

These people are not just looking for the best products to purchase, they are looking for trust. 

Connecting to your clients is vital to the success of your business. Research shows that 95% of purchases are subconscious and choices are made based on some form of psychological connection. 

Storytelling is a great way of connecting with your clients.

2. Digital Marketing

According to a report from McKinley, nearly 60% of marketing hires will be digital and the demand for digital marketing talent is 59% while active supply is 19%. 

This means there is a shortage of talent in the digital marketing field and mastering digital marketing can lead to an abundance of career opportunities.

Organisations are constantly looking for digital marketing skills because they capitalise on new digital technologies that help sell products and build brands.

The digital marketing field is very broad and there are several areas of specialisation, for example, Pay Per Click (PPC), Social media, Search Engine Optimisation (SEO), Data Analysis, Conversion Rate Optimisation (CRO), Marketing Automation, etc. 

3. Digital Analytics

In a world full of data, businesses are constantly searching for those who can make sense of it and turn it into actionable and smart decisions. 

Analytics helps you inspect information and from it decide patterns and trends that lead to actionable decisions. For example, Google Analytics shows you the number of clicks, number of views, traffic, etc.

This information can help you better your services which can improve your client’s experience and derive more sales.

Learning data analytic will help you make a data-driven decision, and help you save time by focusing on what works. 

4. Cloud computing

Our world is moving into the cloud which is why businesses are constantly searching for people who can take them there. 

Cloud computing is about storing and accessing data over the internet rather than on your local hard drive or computer. 

A lot of businesses, small and large enterprises need experts in cloud computing especially when it comes to cloud security. 

Research from OpsRamp found 94% of Tech organisations struggling to find the right talent to build dynamic, flexible and cost-effective cloud services. 

This means if you can master cloud computing skills you are going to be in high demand.

5. Digital project management

The world is digitising rapidly and this is changing the nature of work that needs to be done. 

Most of the work that we do and more of the projects that we run are digital. Businesses need project managers who are specialised in delivering digital projects. 

To become one, you need to have a comprehensive knowledge of digital technologies. 

For example, software engineering teams, digital marketing teams, eCommerce businesses, etc. are all in demand of digital project managers. Digital project managers make sure things get done in a digital world.

6. Leveraging videos

In the digital world, videos have evolved from just a form of entertainment to a major social media content driver, for example, it is used in YouTube, Vimeo, LinkedIn, Facebook, Instagram, etc. 

Video is now the best way to build your audience, be heard and get more followers. You can be paid for producing videos. 

You can build a much more engaging community using videos than any other avenue out there because video content is easier to consume than written content. They are much more entertaining and eye-catching.

Combining social videos and digital advertising you can tap into a growing market of engaged customers.

7. Artificial Intelligence (AI)

According to a report from LinkedIn, AI skills are among the fastest-growing skills on the platform with a 190% increase in AI skills on LinkedIn from 2015 to 2017. 

Ai is the field that is expected to see the most amount of growth in the coming years. 

Ai can help interpret and understand the enormous amount of content produced. Machine learning Algorithms would become better informed and perform much more sophisticated operations. 

It is expected to be used to analyse interactions to determine underlying connections and insights to help predict demand for services like hospitals and enable authorities to make better decisions about resource utilisation. 

AI would be used by businesses to detect the changing patterns of customers behaviour and for detecting the various ways that they can be satisfied. 

Global spending on cognitive and Ai systems is expected to reach 57.6 billion dollars by 2021.

To remain relevant in the future of work, it is important to invest your time and resources into learning the right digital skills and from the right place. At Mentortribes, you get to learn these digital skills from experts in the field more practically and interestingly.